2024
Reignited branding ready for the launch of a new luxury fireplace.
Design
Branding
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Charlton & Jenrick have been manufacturing fireplaces since 1986. They wanted to refresh their image ready for a new product launch whilst maintaining their heritage. We developed a range of concepts to elevate and modernise the brand whilst appealing to their premium market with an elegant, sophisticated design language.
Barry Charlton | Co-Owner
"I just wanted to take a moment to say a huge thank you to Janis for all the incredible work he's done for us at Charlton & Jenrick. From refining our website, brand voice, and design, to ensuring our new product launch truly reflects the elegance and sophistication of our brand, his expertise has made a world of difference."
Modernising a heritage brand
As part of the brand rollout, we built a fully responsive and performance optimised new website to effectively promote the client’s vast range of products, adding a modern flair with subtle animations and interactive features whilst keeping the user journey simple and easy to navigate.
Refreshing the Brand
As part of the brand rollout, we supported Charlton & Jenrick in updating their full suite of marketing literature, from advertisements to product range catalogues. We combined stylish on-site photography with creative layouts to show off their wide range of models, from heritage wood burners to sleek electric fires.
For the pièce de résistance we scripted, storyboarded and produced a series of 3D animated videos to showcase each of their new products, complete with true-to-life textures, real flame simulations and a cosy living room interior to help viewers feel the warmth that each fireplace could bring to their home.
Summary
We transformed their brand with a fresh, sophisticated look that respects their rich heritage while positioning them for future growth. From modernizing their website to refining their branding and design, every element was crafted to appeal to their premium market. The result? A cohesive, elegant brand identity that elevates their presence and sets the stage for a successful product launch.
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