2024
Find out how our team helped deliver an overall average Unique Click Through Rate of 1.72% across our Facebook campaigns.
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Syrona Health is a provider of virtual health services for women, offering instant support for gynecological conditions from experts and GPs.
Anya Roy | Co-Founder
"When I first approached Growth Pilot, our new app SORA was in production, and we wanted to launch awareness for this app, to generate interest around it and encourage new customers who might need their services but who weren’t aware of our company.
A warm "hello" from Chantelle too! It's been a pleasure working with you guys, so our entire team is sending you all big hugs. Chao!"
The Challenge
Lack of brand awareness and lead generation campaigns. While there were traffic campaigns, these were not driving specific conversion events. A download-based campaign was needed once the app was live to generate downloads and brand awareness. Lack of structure in the existing Facebook campaigns with regard to audience profiling and targeting
Solution
To drive awareness and app sign-ups for Syrona Health, we employed segmented Facebook campaigns, capturing leads for the SORA waitlist, then retargeting them with an app-install push. These efforts reached over a million users, prompting more than 20,000 link clicks and a 1.68% CTR.
Similarly, we optimized Google Ads with niche, long-tail keywords, competitor insights, and a Google Ads Grant. By refining app-specific terms, we minimized CPC while boosting installs and engagement across targeted demographics.
Results
Whilst working with them, we have achieved:
A total Reach of 1,413,924 to relevant users on Facebook Ads.
7,116,932 total Impressions from our Top of the Funnel Facebook Ads
An overall average Unique Click-Through Rate of 1.72%
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