2024
We love to smash clients’ targets and, for the ‘Efficient Esthetics’ campaign, we did exactly that.
Meta Ads
Read More
Ivoclar teamed up with us to launch global campaigns connecting dentists, dental technicians, and hygienists with the latest innovations for better oral health.
Anna Schmitd | Business Development Director
"Beyond the campaigns themselves, I truly appreciate all the support, insights, and guidance you’ve provided along the way. Your proactive approach, deep knowledge, and commitment to making every detail count have been invaluable. Working with you has been an absolute pleasure, and I’m grateful for everything you’ve contributed to our success."
The Problem
Ivoclar partnered with us to tackle ambitious targets across multiple global campaigns.
Our approach focused on three key areas: refining media planning, tailoring strategies to each market, and ensuring best practices were met. If a campaign lacked a clear user journey, our UX experts stepped in. If the value proposition wasn’t strong enough, we worked with product teams to optimize it—maximizing budget efficiency and impact.
The campaign spanned EMEA, NOAM, and APAC, targeting dentists in over 20 territories. The goal? Drive Trial Pack requests for Ivoclar’s direct restorative workflow, then convert trial users into paying customers through strategic follow-ups from their sales teams.
Advertising
Action-driven ad copy outperformed USP-focused messaging, boosting lead quality. We tested Meta’s Advantage+ audiences, seeing strong results in select regions.
To avoid campaign overlap, we strategically excluded ‘Efficient Esthetics’ from Search, ensuring conversions stayed relevant.
Since partnering with Ivoclar, we’ve launched six campaigns, delivering standout results over 4 months.
Now, we’re optimizing Meta to track leads seamlessly from platform to CRM, driving even greater performance.
Solution & Results
When we first partnered with Ivoclar, we assumed a B2B approach—favoring platforms like LinkedIn. But within days of testing, it became clear that dentists behaved more like B2C consumers on social media. As a result, Meta outperformed expectations, driving an unprecedented volume of leads.
We quickly refined our targeting, finding that Meta’s job title and interest-based options were less effective than lookalike and retargeting audiences. Shifting budget to these high-performing segments significantly boosted lead generation.
Whilst working with them, we have achieved:
125% of lead target achieved 70% into the campaign timeline
44% reduction in CPL from initial target
Overall budget savings: 17%
Frequent Questions
help@growthpilot.eu
+371 20470934
Office