2024
Learn how we got from 0 to 30+ Qualified Leads Every Month for this Software Company.
Business Strategy
Marketing Strategy
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KPro Software, powered by Keaze, is on a mission to make home hunting effortless. With deep expertise in helping housing associations and affordable homeownership providers connect buyers with properties, they built a game-changing platform to simplify the entire selling—and buying—process.
Sandy MacMillan | Managing Director
"Massive thanks to Janis for all the guidance and strategic direction. The way you’ve helped straighten out our advertising strategies—organic, Google, and everything in between has been awesome. Your ability to pinpoint exactly what needs fixing and how to optimize it has saved so much time and effort.
Really appreciate your no-nonsense approach and how you always push for the best results. Feels like everything’s finally moving in the right direction, and that’s 100% thanks to you."
The Roadmap
KPro is ready to scale, bringing more housing associations, private sellers, and local governments on board to transform the way affordable homes are listed and sold.
The content marketing efforts consisted of engaging articles, eBooks, newsletters, and social posts.
The primary goal was to drive awareness in their target audience and start generating 15+ qualified leads monthly.
Communication consisted of regular weekly catch-ups to ensure the project remained on track. Rolling roadmaps were used to highlight priorities and track progress on deliverables, whilst always being on hand to assist with any queries from the KPro team.
Solution
With Keaze’s site primarily targeted at demand-side, we first designed and built KPro a new website on a new domain. This decision was made to ensure that traffic can be focused on B2B and not confuse visitors, or search engines, over the site’s target audience and proposition.
Following this, a demand generation strategy was developed across channels like organic search, email, organic and paid social, and underpinned by content marketing.
The Results
Whilst working with them, we have achieved:
A consistent flow of 30+ Qualified Leads per month
Page 1 on Google for category keyword 'CRM for housing associations'
increase in domain authority by 250% over a 3 month period
Redesigned and built a new website optimised for SEO and conversions
Set up always-on lead nurturing workflows in HubSpot
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