2024
Delivering a digital marketing strategy for a top UK shutters and blinds franchise.
Marketing Strategy
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Shuttercraft needed a powerful, data-driven digital strategy with full transparency for their team and franchise network.
We started by revamping their paid ad campaigns, securing a strong market presence. Custom Looker Studio reports integrated platform and CRM data, delivering clear cost-per-lead insights and total transparency.
Peter Williams | Worcestershire Franchise
"I just wanted to send a big thank you to Kateryna for everything she's done! Working with her has been an absolute pleasure—she has been so supportive, full of great insights, and always one step ahead in making sure everything runs smoothly.
I really appreciate the dedication and the way she genuinely cares about helping us grow. It makes such a difference to work with someone who’s not only professional, but also super easy to collaborate with."
The Problem
With the strategy in place, we turned our focus to driving sustainable growth. By combining a data-driven SEO approach with a well-researched content strategy, we covered all key pillars of search optimization—technical SEO, on-page enhancements, and authoritative content creation.
Our goal was clear: boost keyword rankings, increase organic traffic, and generate a steady pipeline of high-quality leads.
Through continuous optimization and performance tracking, we ensured consistent progress, solidifying Shuttercraft’s position in search results and expanding its online presence.
Solution
We tackled organic social media, collaborating with Shuttercraft’s in-house team to build a winning content strategy and launch their TikTok presence—engaging a fresh online audience.
To maximize paid ad performance, we kicked off a website refresh, starting with franchise landing pages. As the key conversion points for ad traffic, these pages were designed to resonate with potential customers and drive results.
By optimizing every touchpoint, we strengthened Shuttercraft’s digital presence, ensuring both organic and paid efforts delivered real, measurable growth.
The Results
Whilst working with them, we have achieved:
15% decrease in paid advertising CPC (cost-per-click)
111% increase in landing page conversion rate
Increase in conversion from organic traffic: 32%
A holistic digital marketing strategy designed for brand awareness and lead generation.
To round it all off, we then kicked off our first stage of the website refresh project which addressed the franchise landing pages. The destination for all of paid advertisement traffic, it was essential that these pages resonated with potential customers and more importantly converted. These pages stood as the backbone of the paid advertisement investment and were essential for ensuring a strong return on ad spend for the valued franchise partners.
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