2024
How we got to a 40% increase in inbound leads and 100% business profit growth.
Graphic Design
UI/UX Design
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Video Arts has mastered the art of blending entertainment with education, creating award-winning training content that captivates and inspires.
While their sales team drove most of their leads, they saw the opportunity to scale through digital marketing. With a lean internal marketing team, they needed expert support to fuel their inbound growth and expand their reach.
Joe Reddy | Client Director
"You guys are absolute wizards. The way you’ve transformed the design, website, and overall creative direction has been nothing short of incredible. Every detail, every tweak, every bold idea - LOVE IT! It’s like you took what was in my head and made it 10x better."
The Vision
Video Arts partnered with us to revamp their digital strategy and execution. We built an inbound approach centered around their ‘collections’—packaged employee training solutions. To attract the right audience, we created content focused on key pain points for each collection category, like health and safety, backed by in-depth keyword research to optimize for relevant search terms.
Solution
To maximize conversions, we enhanced their website with a UX and UI refresh on critical pages, including the Homepage. We also leveraged Video Arts’ extensive video assets across social media and email campaigns, supporting webinar promotions and retargeting efforts. Additionally, we implemented HubSpot and ensured the sales team could fully utilize it for lead management and growth.
Ongoing strategy sessions kept everything aligned, while regular check-ins tracked progress toward lead generation and revenue goals, ensuring consistent and measurable growth.
The Results
Whilst working with them, we have achieved:
100% growth in business profit
Inbound marketing leads increased by 40%
30% increase in organic website traffic
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