2024
Find out how our team increased revenue and impressions through Meta ads for Wolfworthy.
Meta Ads
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Wolfworthy is a dog food brand that provides an effective dry food alternative to raw feeding. Rated as one of the best British dry dog foods they carefully source the finest ingredients to create the finest dog food.
They wanted to scale up their ad spend across Meta whilst maintaining a healthy cost per conversion. They needed a team that could devise a strategy to effectively increase ad spend whilst maintaining a strong ROI.
Del Folkes | CEO & Founder
"Big props to Arno! You're a LEGEND! Thank you for all the help with the ads. Seriously, your constant support made a world of difference. The way your team fine-tuned everything and keept things running smoothly—awesome work, man.
It’s been great working with you, not just because of the results but because you actually care and always go the extra mile. Feels like having a real partner in this, not just someone managing ads.
Appreciate you, bro! Looking forward to keeping this momentum going and smashing even bigger goals together."
The Goal
Wolfworthy sought assistance in scaling their advertising spend across Meta platforms but lacked a clear strategy. With a focus on maintaining a low CPA and limited prior testing of creatives, the initial challenge lay in setting up effective ad campaigns. To address this, we prioritised extensive testing of demographics, ad copy lengths, and creative variations.
To overcome the broad targeting approach and optimise performance, we structured around 10 ad groups, blending interest and lookalike targeting to maintain control while reaching specific segments. Leveraging the client’s rich purchase conversion data, we created lookalike audiences to identify new high-value customers.
Solution
By gradually transitioning budget allocation from existing campaigns to ours, we minimised performance fluctuations and ensured a seamless transition. Furthermore, we prioritised user-generated content (UGC) creatives to enhance ad performance, capitalising on their proven effectiveness within the account.
The Results
Whilst working with them, we have achieved:
15% decrease in cost-per-landing-page-view
Increased revenue by 84.60%
Maintained CPA while increasing spend by over 45%
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